Whitney English announced last week that she’s bringing the one-day Authenticate workshop to Nashville and I’m delighted to be her hostess-with-the-mostess on Wednesday, April 17. You can reserve your seat here at an amazing early bird rate of $175 now through the end of February.
I first met Whitney over two years ago in the debut year of Stationery Academy. I was honored to be asked back the second year to be a speaker and just last month had the opportunity to share a room with her at the Alt Summit blogging conference (recap on that coming soon!).
Over those days together at Alt Summit, Whitney was a pro at introductions with new people. She could confidently and precisely say her why and purpose for her brand and the Day Designer without any hesitation. Repatedly. Do you know how impactful that is? How many times does someone ask you what you do and you stammer and stumble over your words? I know I do!
We had so many great conversations that weekend at Alt Summit. Like most creative entrepreneurs, I have a dozen products and ideas hanging in the hallways (don’t we all?!). Whitney encouraged me to step back and really evaluate my mission for my brand and how all these ideas support it. Enter the idea for Authenticate Workshop…the idea for Whitney to take her Authenticate work on the road and help others hone their mission statement and core values for their brand strategy. Whitney will be traveling the US (where Southwest Airlines flies) for one-day workshops in different cities with the help of a “host” in each city.
She’s kicking things off in Nashville and I would love to see you there!
What is an Authenticate Workshop?
(From Whitney’s site:) Authenticate is a 102 level course for creative entrepreneurs designed to help you get to the heart of the matter. Authenticate is about YOU. The primary purpose of Authenticate is to help you get to the core of your brand. Mission statements, purpose statements, and why statements are things that I have sat through many a workshop jotting down ideas about, but rarely memorizing, committing to heart, and then implementing in my everyday life and business. Authenticate is about getting that hard work done, once and for all.
Authenticate is all about brand strategy, not brand design. Authenticate is all about helping entrepreneurs recognize what is authentic about who they are, and then helping them strategically position themselves to deliver their message successfully and profitably.