It's been several months in the making – a new logo for Sweet Life Designs!
A collaboration and labor of love with my fellow graphic designer friend Sheri, I really wanted this logo to be perfect and a reflection of me in every possible way.
First, custom calligraphy from this fabulous Etsy artist was the base for us to work from. Sheri worked some Illustrator magic to take it to the next level for a very smooth and brush-like look. I really wanted to incorporate a flower in the logo – and given that my favorite flower is the dahlia – we went that route. Sheri came up with the idea of incorporating a series of hearts to make up the center of the bloom to represent all the sweet occasions that I design for. The color palette is fresh and sweet, exactly what my designs represent! Finally, the tagline, "sweet occasions, southern style" which again, is exactly representative of the Sweet Life Designs niche.
I'm so excited to unveil this logo and would like to thank all who provided lots of feedback through the various design drafts. I also hope you enjoy the new blog design. It was really fun to customize and I still have a little more I'd like to incorporate.
Stay tuned for a preview of new marketing materials!