I’m an entrepreneur, marketing strategist, and retreat planning expert passionate about helping creative women like you turn your big ideas into profitable businesses while living a joy-filled life.
For the past 17 years, I’ve helped thousands of women entrepreneurs grow businesses that align with their passions, seasons of life, and personal values. From launching six- and seven-figure businesses to crafting transformational retreats and mastermind experiences, my mission is simple:
Transform your digital buyers into raving fans with strategic branded elements, gifts, swag, and merch
Build a strategic, seasonal business plan that works.
A community for entrepreneurs and creatives who want expert marketing insights, support, and seasonal virtual retreats.
For ambitious women ready to scale with high-level strategy & mentorship.
A simple framework to encourage action-taking each week.
Learn to host profitable, impactful virtual retreats.
A transformative 4-day business retreat for 12+ years running.
My signature retreat planning framework.
I start every morning with my journal. My favorite journal prompt is “what am I ready to welcome in to my life?”
We believe that creating a thriving business AND a joyful life and that they are not mutually exclusive. We are writing our own personal success stories that are far greater than what the world tells us they should be.
Whether I’m inviting neighbors and friends over for a gathering, or I’m putting the finishing touches on a gorgeous floral centerpiece for one of our dinners at Inspired Retreat, I love the delight of welcoming friends around the table and dressing up!
Since I’m always on the go and no day is ever the same, I do my best to be pretty and polished in the least amount of time possible! My Arbonne makeup products are my favorite, especially the lip line.
You can count on me being the most floral and colorful gal in the room!
My superwoman powers come from LMNT Electrolyte packets or my Arbonne Fizz Sticks which are vitamin-rich plant based energy packs.
Weekend adventures during the warm season are all about camping with the family at nearby lakes and state parks. I love the outdoors and ‘glamping’ in our cutely decorated camper.
I haven’t been everywhere, but it’s on my list! Current goals include adventures to the Amalfi Coast of Italy, Bali, and Big Sur, California.
sales revenue
$2.4mm+
marketing plans created by clients + students
sales strategies produced by clients
22+
members of our sweet life sisterhood
13,452
4,100+
years designing and hosting live events & retreats
$9mm+
My favorite indulgences are beach vacations in Seaside, Florida with the kids, or Caribbean island getaways when the kids stay home.
Sea salt dark chocolate and a glass of sangria should be a requirement for unwinding the week.
I love spending time in our backyard garden growing vegetables and many flowers – from dahlias, to peonies, to hydrangeas.
My biggest weakness in my closet is too many colorful dresses and tops, flirty and floral a-line dresses.
Living a day where you can say “yes” to all your favorite things: your family, your business, your own creative passions is what “success” is defined as for me.
I moved to Nashville 19 years ago. You couldn’t tell by my southern accent, but I was actually born and raised in Southern California and Nevada!
I help overwhelmed women like you to grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity.