When Taylor Swift sat down for her first-ever long-form conversation on the New Heights podcast with Travis and Jason Kelce, the internet lit up. As a fan, I loved every second. But as a business owner? I couldn’t stop seeing the parallels between her approach to music and what it takes to build a truly iconic brand.

This wasn’t just a fun celebrity interview—it was a masterclass in longevity, connection, and creative leadership. Whether you're a longtime Swiftie or you couldn’t name a single album, the lessons in that interview offer real wisdom for building a business rooted in joy, intentionality, and staying power.

Here are my four biggest takeaways from the conversation and how you can apply them to your business.

1. Ruthless Focus on Your Craft

Taylor has had her comments disabled and DMs ignored for over a decade. Why? To protect her mental space and devote 100% of her energy to her music.

Key takeaway: Eliminate distractions and focus on what you do best—whether it’s refining your product, elevating your service delivery, or honing your skills.

2. Infuse Your Signature Moves

From her love of numerology to Easter eggs hidden in releases, Taylor’s quirks are now part of her brand identity.

Key takeaway: Identify the personal touches and passions you can weave into your brand. These details make you unforgettable and build emotional connections with your audience.

3. Project Joy with Offline Hobbies

Taylor bakes sourdough, sews baby blankets, paints—none of it for the spotlight. These hobbies keep her grounded and creatively fueled.

Key takeaway: Step away from your business regularly. Find tactile, offline activities that bring you joy and give your brain space to recharge.

4. Design Immersive, Joy-Fueled Experiences

The Eras Tour wasn’t just a concert—it was a sensory feast inspired by ballet, opera, and Broadway. Taylor wanted audiences to be so swept away they could barely take it all in.

Key takeaway: Create experiences that reflect your joy and passions. When you’re all-in, your energy becomes contagious—and customers can’t wait to share it with others.

Why This Works

When you combine focus, signature touches, offline joy, and immersive experiences, you’re not just building a business—you’re building a legacy brand. One that feels deeply personal to your audience and sustainable for you as the founder.

Ready for Your Next Era?

If you’re craving a space to dream big and make your next moves with clarity, join me for Bloom & Grow Live, September 30–October 1, 2025 in Nashville. This is where you’ll connect with other powerhouse women, get inspired by top industry voices, and map out your next chapter.

🎟 Reserve your spot here: amberhousley.com/bloomandgrow

Listen to this episode of the Bloom & Grow Show: