Today’s episode of the Bloom & Grow Show is a bit of a game-changer because we’re diving into a topic that doesn’t always get the attention it deserves.

What if I told you that the secret to building brand loyalty isn’t all about better funnels, more content, or the latest AI tool? What if the real magic lies in something much more tangible and something that can set you apart in a crowded digital world?

That’s right, today I’m sharing why physical brand touchpoints are the most powerful (and possibly underutilized) tool that you can use to make your brand unforgettable. Whether it’s a handwritten note, a branded journal, or a beautifully designed welcome kit, sending something physical has a unique ability to connect with your customers on a much deeper level than any email or social media post ever could.

Why Physical Touchpoints Matter

Let’s talk about the state of the online space for a moment. It’s noisy, isn’t it? The constant push to post more, engage more, and try to beat the ever-changing algorithms is overwhelming. It’s like everyone’s trying to be louder than the next person, but the more we try to get noticed, the more we blend in.

In a world filled with endless scrolls and digital noise, the physical touchpoints you send your customers can do something that a digital message just can’t.

They create moments that stick. When you send something through the mail, whether it’s a thank-you card, a branded notebook, or a thoughtful gift, you’re breaking through the noise and offering a tangible reminder of your brand.

Here’s what’s powerful about that: people remember physical items. Think about it. How often do you look at something a friend or a business has sent you and think, “Wow, this is special”? That’s the kind of brand loyalty we’re after. It's not just about selling a product or service, it’s about building an experience that people feel connected to,something they’ll want to hold on to and share with others.

The Strategy Behind It All

Now, you might be thinking, “That sounds great, but how do I even begin? I don’t have a fancy warehouse or a huge budget for shipping.” Don’t worry, I’ve got you covered.

You don’t need a big budget or a shipping department to start
incorporating physical touchpoints into your brand. In fact, one of the most powerful things you can do is to keep it simple and intentional. The goal isn’t to throw cute things at your customers just for the sake of it, it’s about creating memorable moments that resonate with your audience.

What I love about this strategy is that it’s not just about aesthetics, it’s also about increasing customer lifetime value.

Think about it: it's more cost-effective to nurture and sell to existing customers than to constantly be chasing new leads. By creating small, intentional touchpoints that make your customers feel seen and appreciated, you’re building a community that wants to stick around for the long haul.

As a business owner, you want your customers to not only buy from you but to come back and to tell others about you. Physical touchpoints make that happen.

How to Start with Physical Touchpoints

I’m sure you’re wondering, “Okay Amber, this sounds great, but how do I get started?” The truth is, you can start small. You don’t need a fancy setup or a design degree to implement this strategy effectively.

In fact, the best place to start is with a simple plan. I’ve designed a strategy called the PUMP Method, which breaks down four simple steps that will help you create an obsession-worthy brand experience.

If this sounds like something you want to dive deeper into, I walk through this process in detail in my program, Let’s Get Physical. But even if you don’t have access to that right now, there’s plenty you can do to start creating physical brand touchpoints.

Start by asking yourself:

• What small gesture could I send my customers to make them feel appreciated?
• How can I connect with my community in a way that feels personal and unique?
• What physical items (like notebooks, planners, or even just handwritten notes) could represent my brand?

One of the things I’ve heard from so many entrepreneurs is that they don’t feel “creative” enough to pull this off. And let me tell you, creativity is not a prerequisite here. I teach my students how to create physical touchpoints that feel on-brand and impactful without needing to spend hours designing or crafting.

You don’t need to overthink it. A simple, thoughtfully designed product that aligns with your brand will work wonders.

The Impact of Physical Touchpoints

When you incorporate physical touchpoints into your business, the impact is far-reaching. Here’s why:

It boosts retention: People keep physical items, and they associate those items with your brand. Every time they see it, they’re reminded of your business and the experience you created for them. The more positive associations they have, the more likely they are to come back.

It increases word-of-mouth: Your customers will share these items with others, whether it’s on social media or just in casual conversation. That’s free marketing right there!

It creates deeper connections: It’s one thing to engage with someone online, but when you send a thoughtful physical item, it makes them feel seen and valued. That’s how you build trust and loyalty.

I know some of you may still be thinking about the logistics of this: “How do I do all of this without getting overwhelmed?”

Here’s the deal: I get it. The thought of shipping and sourcing might seem daunting, but I give you all the tools you need to make this easy. From a vendor list to a simple inventory tracker, I’ll show you how to create these physical experiences without the overwhelm. Plus, it’s easier than ever to run this from your kitchen table, no fancy warehouse required.

Why This Works for Your Brand

I know you might be skeptical, but I can’t stress this enough: this strategy works. It works because people remember it. They remember when you take that extra step to send them something meaningful. And when they remember you, they return. They buy more, they share your business with others, and they become your biggest advocates.

In the masterclass replay, I break down exactly how to build your own obsession-worthy brand experience using these physical touchpoints. If you’re ready to take your brand to the next level, I’d love to have you inside the Let’s Get Physical program, where I give you all the tools, templates, and strategies to implement this for your own business.

But even if you’re just starting out, remember this: it doesn’t have to be overwhelming. You can start small and grow your strategy over time. And once you see the impact it has on your business, you’ll wonder why you didn’t start sooner.

So, friend, are you ready to create a brand that’s unforgettable? Get access to the masterclass replay and limited time special offer here.

Listen to this episode of the Bloom & Grow Show: