Friends, it’s *finally* time to toast to a project that is years in the making!
It’s hard to believe, but this labor of love started more than two years ago. Of course, the story goes back even farther than that, so grab a glass of your favorite drink and enjoy this pretty walk through memory lane…there’s even a fun celebration giveaway at the end of this post!
In 2011, I worked with now close friends Lara Casey and Emily Ley of Making Brands Happen, to take my Sweet Life Designs (invitation company) to Amber Housley (lifestyle brand). My online home, designed by another dear friend, Cathy Olson, was perfect for attracting new brides, young moms looking for stylish party invitations, and equipping others with entertaining ideas:
It served me well for a very long time! This was one of the first big investments in my business and had a huge payoff in growing it.
For three years, I’d like to say my business grew beyond my expectations. But truthfully, I knew it was going to grow.
I’m one of the most driven and optimistic people you can meet.
However, how it would grow and change wasn’t exactly how I pictured…
After the birth of my daughter in 2013, I decided to start placing a larger emphasis in my wedding work and attracting Southern brides, so in the summer of 2014, I reached out to the talented Angela Mondloch of Saffron Avenue to create a new logo design and overall brand update. She designed this gorgeous brand for me:
The peach, the corals, the watercolor florals and stripes! It was all so gorgeous!
Sadly, it never saw the big public celebration it deserved. While I would make some small updates here and there to accommodate the pretty new design elements, I was in need of a serious overhaul of this online home (hello responsive design!), and something told me to hang on from committing to moving forward with it.
Fast forward a few months later, and my business underwent some massive changes. Namely, the hard decision to end my chapter in the wedding industry as a wedding planner and designer.
As all things can happen in time, my business, career and life continued to evolve and change. So, I waited patiently for the cards to fall into place while thinking:
What would this new home look like? What can I give to help others grow? Who would I serve best?
The game plan changed and evolved often over the last year, until it kept settling back to where it has always been:
inspiration for creative living.
To inspire others infuse creative into all areas of their life: in their home, their family, their workplace, their business.
Not to mention, I’m a cheerleader at heart, and have a sweet spot for helping other creative business ‘mampreneurs’. This new home would encompass all of this mission.
A mason jar cocktail of savvy business strategy and sweet Southern living, if you will.
Serendipitously late one night a few months ago, I was surfing on Pinterest, and I came across some pins that I traced back to Meg of Meg Long Creative. It was a perfect match for the design aesthetic I was looking for! We hit it off right away.
Together, we refreshed the brand once again, but this time keeping the main logo and submark elements (that I truly believe will stand the test of time), and we built this new gorgeous online “porch” for me:
Still pretty and polished with a hint of southern sophistication! Approachable, friendly and cheerful — just like me! My online porch where you can get to know me more and about what I do (so many things!!), but most importantly, how I can help you in your journey as a creative business owner, mom, career-gal, or all three combined. I am so in love with this place and hope you like it, too!
There are lots of goodies all over the site and so many more great resources I have to share. Like any new home, there is a settling in period as I get some old categories organized and things looking neat and tidy around here.
To celebrate, I have a huge gift box of goodies from some of my favorite creative business brands and friends. Think planner, journal, inspiring coffee mug and more! I’d love to gift it to one of you! Just leave a comment below letting me know your favorite part of the new site and you’ll be entered to win.
** GIVEAWAY CLOSED / WINNER SELECTED: Congrats to Bianca Hammond for the random winner of the giveaway! ** Feel free to still leave a comment if you’d like to share your feedback about what you love on the new site. I’m grateful for all your kind comments! – Amber
Thanks again to all the friends and family who have played a part in my entrepreneurial journey for the last decade. It keeps getting sweeter!
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