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I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

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Your Dream Job Does Not Exist, You Must Create It…or, Maybe Not…

14

October
2014

Personal

Screen Shot 2014-10-13 at 10.39.40 PM

Screen Shot 2014-10-13 at 10.39.40 PM

I sat in my chair quietly observing the group I had walked in late to. There were about a dozen of us creatives. I even recall one of the bloggers being an American Idol finalist.

I think we were all a little unsettled about what we were going to talk about.

It was Alt Summit 2013 and I had signed up for a breakout session “Things I’m Afraid To Tell You.” The premise being, what things are you afraid to tell your blogging audience or how can you go about sharing the more real and not-so-perfect side to your audience?

When my turn came to share, I explained to a group of strangers how I felt torn. For years, I had successfully grown my creative business. I had wonderful clients, my work was being published nationally, and I was reaching goals right and left. Yet, at the end of the day I still didn’t feel like it was enough.

You see, I still had a full-time job.

And of course, I was afraid to tell the world about it.

Partly out of respect for my employer…

(a really big marketing firm where I worked on programs for many products you see on store shelves, hotels you vacation at, and stores you shop in)

…and partly because I held onto the now widely-spread belief that you hadn’t made it until you ‘went full-time’ with your business.

making-things-happen-atlanta-2

making-things-happen-atlanta-2

(photo from Making Things Happen 2011 after which I spent years dedicated to the pursuit of quitting my day job.)

“Your dream job doesn’t exist! You must create it!” the Pinterest boards all scream.

Yesterday, I posted an Instagram of the view of the building containing the work I’ve done for 8+ years, and people were giving high-fives and cheers.

10724160_315233595345992_955804234_n

10724160_315233595345992_955804234_n

“You did it!” everyone seemed to yell in the comments.

I’m happy to report that yes, I did.

In a whirlwind of the last few weeks I did put in my notice…

…and then I happily accepted a job offer with an amazing creative company, Studio Calico.

SC_Logo_Black

SC_Logo_Black

::Insert Record Player Screech::

Let’s rewind to a little over a week ago…

I sat in the kitchen of a dear friend’s home sipping on coffee. I shared my fears about making this change and decision and what it meant to my family and frankly, my ego and heart.

I recalled the years of proclaiming this was the year I was leaving! The tears in frustration in how far I’d come and how far I still had to go on some goal line that never seemed quite concrete.

She looked at me and simply stated, “Maybe you’ve defined this version of success in metrics that maybe don’t fit anymore. Maybe you need to redefine your version of success.”

That was it. I had held my standard to what the creative world deemed as successful. The idea that you had to make some exciting cinematic story giving notice to leave the big bad corporate world behind.

For years, friends would ask me when I was going to quit my ‘day-job.’ I always had a half-dozen responses on timing, on money, on anything else that troubled me at the moment. In time, I even helped others in finding peace by making the best where they could in the situation (i.e. day-job) they were in.

But the reality is, I could have quit by now. I simply chose to ignore it.

The even further truth is there is a whole lot of me who still finds fulfillment in the marketing world outside of my own business. One that contributes significantly to my family and to a part of my heart.

Marrying my marketing skills with a growing creative company? The opportunity for this position was something I simply could not pass up.

nancyray

nancyray

(photo of Samantha by Nancy Ray Photography at Inspired 2014)

The 48 women in attendance at Inspired 2014 had the treat of getting to know (my new boss!) Samantha Shepard and the Studio Calico company. You can read her blog post recap here. Studio Calico is the industry leader in worldwide delivery of paper crafting kits to over 79 countries. They have an incredible and enthusiastic customer base and doing really BIG things in the creative and craft industries.

In my new role, I’ll be leading up the digital marketing programs and managing marketing operations for the main SC brand. In addition, I have the amazing opportunity to work with some super talented creatives and designers like Ali Edwards and the gals at A Beautiful Mess.

As a girl who created her first scrapbook in 1995, was published in the some of the very first scrapbooking magazines, who even had her own product line for a short while, and then ‘retired’ from the hobby in 2007….

srap

srap

(scrapbook page from 2005)

Quite simply, this is a dream job.

If you had told my 13 year-old self that one day I’d work at a major scrapbooking company, I would have squealed. Scrapbooking has been part of a lot of my life for decades. It’s what led me to the suburb we live in now (when my husband’s job moved us to Nashville, I hopped on the Two Peas In A Bucket message board to ask what neighborhood we should move to), and friendships with other creatives that I still keep to this day. Scrapbooking was even one of my first dabbles in entrepreneurship – I had a digital scrapbooking site called Citrus Blossoms where I designed downloaded scrapbooking products.

After we were married, and I devoted more time to growing Sweet Life Designs/Amber Housley, scrapbooking fell to the wayside. I’ve really missed it.

It’s amazing to come full circle!

So, you’re wondering, can I have my cake and eat it, too? Can I have the dream job and run the Amber Housley brand?

Screen Shot 2014-10-13 at 10.54.50 PM

Screen Shot 2014-10-13 at 10.54.50 PM

(photo by Nancy Ray Photography at Inspired 2014)

Well, for years I’ve lived double-if-not-triple lives. I’ve put on my hat as a wife, mom, career-woman, friend and entrepreneur daily. (My husband is amazing by the way to have such patience and encouragement!)

Most days, I do pretty good, but there are some days when I want to hide under the covers.

I sometimes proclaim, “I just want to be a normal mom!”

But, I’m not normal. I’m somehow programmed to work at this higher level and I’m embracing it with care.

As I mentioned earlier this week and alluded on social media, I’ve realized in order to be successful, I need to edit. In the pursuit of my empire-expansion (seriously, I’ve referred to it as an empire at times) I had a gut-check these last couple of weeks. Slow and steady has been my mantra, but this last year we’ve been more fast and furious as I’ve rolled out a mile-long implementation plan of projects that were entirely unreasonable.

This was also after I gave birth to our second child. One of the biggest blessings with her joining our family is her ability to make me realize how short this time we all have is. That we can spend it doing something we’re just okay with…or we can spend it really fired up and making what matters happen (that last part is something Making Things Happen really dives into – so grateful to be a part of it again in a few weeks!).

So, for the time being, at AH we are going to be focusing on two things that we do really well around here and bring me joy: Weddings & Inspired. I’m excited about expanding the small but mighty team very soon (stay tuned this week!) and for the most part, it will be business as usual around here. We’re thrilled about our 2015 wedding clients and already firming up details for a fabulous Inspired 2015.

This next chapter feels like a fresh new canvas to me. To work on a dream job daily and continue with my own dream work in my business seems like the best possible scenario.

Of course, it also feels really, really freeing in sharing this part of my life with you.

I hope this long-winded story brings encouragement to some of you. You could say I’m leading the charge in a new breed of entrepreneurs who find their passions lie in more than one pretty little creative bucket.

xo

AmberSig

AmberSig

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  1. lara@laracasey.com

    October 14th, 2014 at 1:42 pm

    God is so good! So excited for what’s ahead of you!

  2. Carly.Totten@gmail.com

    October 14th, 2014 at 1:50 pm

    Amber, your openness and honestly is what strikes me most about you. It’s something I’ve loved about you since I first heard you speak at Making Things Happen in 2013. You are so genuine, and I felt privileged (and still do!) to have enjoyed dinner with you after the Stationery Show last year. I adore following your journey and always feel such encouragement from reading your blogs and Instagram posts. I’m so grateful for you, and I can’t wait to continue to follow along (and hopefully see you again soon)! Huge hugs, friend!

  3. PaigeSimple@gmail.com

    October 14th, 2014 at 2:04 pm

    Congratulations Amber! I hope this next chapter brings you all the joy in the world!

  4. Hello@thecreativeporcupine.com

    October 14th, 2014 at 2:23 pm

    Amber! I love this! Oh my goodness! Have I ever told you how normal you make me feel? When I first attended AH Inspired and saw that you worked a full time job ontop of your creative work, I looked at myself and thought, “okay, I can totally do this.” I think what I am realizing now is that success is different for everyone. We are all wired differently. I tend to do REALLY well when I am juggling a lot of plates and then when I find myself with one plate, I work to find more. It’s just how we are. I’m so excited for you! The goal is not to leave your full time endeavor necessarily, but to find what works best for you and the life you want to lead. Excited for you!

  5. wedbychelsey@gmail.com

    October 14th, 2014 at 2:25 pm

    Congratulations on the new chapter in your life! What a joy it must be to fulfill a new goal! Thank you for your honesty; it is amazing to know that you manage to balance your incredible business with a full time job! I always feel so secretive about my ‘day job’ and how I musn’t have ‘made it’ yet! So its a joy to read about your balance and your struggles. All the best on your new adventure!

  6. kandicematsler@gmail.com

    October 14th, 2014 at 2:27 pm

    Congratulations Amber! I love the party about “coming full circle”. When God puts all those pieces together, it feels pretty amazing! Hope you enjoy this new adventure.

  7. tamara@jemofthesouth.com

    October 14th, 2014 at 3:02 pm

    Hi Amber! This blog post is so refreshing! I too run my website and work fulltime and know how it feels to constantly get the push to leave your day job and go full swing into doing what you love even if it may not work for you at the time. Kudos to you for doing what works for you and enjoying the best of both worlds! I’m a different kind of creative, a baker, but I love following you even though I’m not very crafty. 🙂 Congrats again!!

  8. Latrice@OpulentCouturier.com

    October 14th, 2014 at 3:03 pm

    Congrats to you Amber! Would you seriously just look at God!! You juggle everything well & will be amazing!

  9. michelle@michelleedgemont.com

    October 14th, 2014 at 3:19 pm

    F yea girl!!!!!! You are an amazing business owner and mama. Proud of you. Love you.

  10. michelle@sageweddingpros.com

    October 14th, 2014 at 3:54 pm

    WOOOOOHOOOOOOOO! I LOVE LOVE LOVE change. And, I feel like this is going to be an amazing change for you. I’m so happy for you, Amber!

  11. info@melaniemauer.com

    October 14th, 2014 at 4:42 pm

    oh amber, i’m so excited for you – i adore the team at studio calico.
    what a wonderful match! xoxo, -melanie-

  12. kirsten@lovespunstudio.com

    October 14th, 2014 at 5:26 pm

    Amber, I absolutely love this post and your courage. I’ve been wrestling with this since before I even came to that first AH Inspired back in 2012. I’m positive that my success looks different than the norm too. I like working with people– I even like working *gasp* FOR people. I need a creative outlet and I know that I can’t just drop those things, but I also can’t ignore the other things that fill me up either. I will be praying for you as you jump into your new roll. And if I’ve been MIA on the “creative” scene– you just nailed why. Sometimes when you can’t articulate exactly what your success looks like, then it’s easier to stay quiet and fall into the shadows. I’m going to Carpe Diem and run with your strategy and share the whole package of what you just so bravely said. Love it! Hugs and prayers to you as you walk down this road!

  13. nancy@nancyrayphotography.com

    October 14th, 2014 at 5:44 pm

    FRIEND! Oh my goodness, I am thrilled for you! I couldn’t imagine a more perfect fit. Cheers to a wonderful new season ahead! (Can’t wait to hug you in a few weeks!)

  14. jenn@jennsprinkle.com

    October 14th, 2014 at 8:00 pm

    This is SOOOO exciting! So very proud of you for stepping out in faith! I just met Shanna Noel and we are working on a project together!!! They are lucky to have you!

  15. tracieclaiborne@hotmail.com

    October 14th, 2014 at 9:09 pm

    I am so excited for you!! What a great fit for you and them. Can’t wait to hear more about your new dream coming true. You are truly blessed.

  16. Samantha@studiocalico.com

    October 14th, 2014 at 11:37 pm

    Still can’t believe you said yes! We are incredibly honored to have you as a part of the team.

  17. Kristin@reveriemade.com

    October 15th, 2014 at 12:55 am

    Amber, this brought tears to my eyes. Though I’ve only had the pleasure of meeting you once, I sincerely enjoyed learning more about you and your heart through your blog (and this post, on particular). I, too, redefined what success means for me, and I truly believe that particular process is the key that unlocks the door to joy. Success is right there, patiently waiting, for the ones brave enough to pursue its truth.

  18. jamie@jamiesapp.com

    October 16th, 2014 at 2:42 am

    How wonderful Amber! What a blessing! You are an inspiration to us Moma’s! xo

  19. karijoy@gmail.com

    October 16th, 2014 at 2:44 am

    How lovely, Amber! Congrats! I can’t wait to see where this next chapter leads you!

  20. Lauren@everylastdetailblog.com

    October 16th, 2014 at 2:59 am

    Amber, you are amazing!! I don’t know how I didn’t know throughout all these years that you still had a “day job”- and don’t know how you did it! You are such an inspiration my friend. Thank you so much for sharing this with us, and thank you for encouraging entrepreneurs who have their hearts in more than one endeavor. Congrats on this new path and on continuing to do what you love!!! xoxox

  21. esparkes@mysparklingevent.com

    October 16th, 2014 at 6:19 pm

    What a lovely blog post….. I feel you on so many levels….. this in particular “…and partly because I held onto the now widely-spread belief that you hadn’t made it until you ‘went full-time’ with your business.”
    thanks for sharing your story… it is inspiration for those of us still in the struggle for our creative freedom! 🙂

  22. nicolle@libbylanepress.com

    October 17th, 2014 at 12:21 am

    Oh Amber – I love this post and even more so because you have no idea how instrumental it is /will be to the creative women that you inspire daily! Love you friend xo

  23. Anastasia.cale@gmail.com

    October 19th, 2014 at 1:59 am

    Yay Amber! You’re such an inspiration!!

  24. tana@yourmarketingbff.com

    October 20th, 2014 at 8:41 pm

    Congratulations to redefining what success is in your mind, and to an amazing step forward in your creative freedom. You got this girl!!!

  25. info@lovelylittlepartiesky.com

    December 4th, 2014 at 4:27 pm

    Congratulations! I honestly don’t see how you do it all. I work full time, have a side business that isn’t half as successful as yours, and two young kiddos. When the second one came along, I really had to step back on my business a lot. Do you sleep?! LOL

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I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

learn more

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