Do you want to make more sales, or get more people to book your services? We all do, right?
If you’re new to business or you’ve pivoted to offer something new recently, selling might feel… intimidating. Overwhelming. Maybe even a bit yucky.

If there’s one thing I’ve learned over the last decade of working for myself and coaching women business owners, it’s this: we are just wired differently. I’m sure you’ve felt it.

If there’s one thing I’ve learned over the last decade of working for myself and coaching women business owners, it’s this: we are just wired differently. I’m sure you’ve felt it.

In my breakout session at the Making Things Happen conference, I shared a story about how guilt was always a big driver for me. This story, along with the discussion that followed, led me to a big whopper of a realization, one that I want to share with you today!

It’s about working smarter not harder, right? We all know that in theory, but most of us will look up at some point and realize that we’re working harder, not smarter. Even I’m guilty of it. I don’t want that for you!

Think about it this way: Athletes spend 90% of their time training and working out. Building up those muscles. And that 90% lets them show up for the other 10% — game time or competitions.

When you start your business, you’re oftentimes doing the work by yourself. You do the research, you put in late nights, and maybe even work weekends to get things off the ground. You might even be working a day job as you build your empire on the side. Between self care, family, and everything else you have going on, there’s a lot that falls on your shoulders.

As a business owner yourself, you know it can be scary to create something you want to share with the world. It can be intimidating to get started with your first offer (or your 17th!), and it might feel like a leap of faith to put it out into the world.