My Secret Sauce To Planning Retreats | Amber Housley

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I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

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Retreats & Live Events

My Secret Sauce To Planning Retreats

16

November
2021

Retreats + Live Events

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When it comes to planning an incredible retreat, workshop, or live event, there are three key ingredients that you will need for it to be a transformational and successful event for you and your customers.

Your clients want to be with you, learn from you, and have fun while they’re with you. BUT.. most people who are buying a seat at your event and giving you money want something in return; they don't want to just have a good time. They don't just want to go to Mexico to have a vacation with some strangers. They want to be able to learn something that will impact their life and business for years to come.

Using my signature framework- my Secret Sauce- will give you confidence as you plan the live events you host, ensuring they will add value to your attendees’ lives.

The first ingredient in my Secret Sauce and the first piece you’ll want to have clarity on before bringing your offer to the marketplace is what you’re wanting to teach: Content.

Content

I know it sounds crazy, but there are people out there who don't believe in content. There are people who don't put in the effort or energy into planning their teachings. Wild, right?! Content absolutely needs to be what you lead with.

What is the point here?

What are they going to be actually taking action on?

What are we focusing on right now?

What's the point of bringing us all together?

These are questions you want to ask yourself when it comes to the Content of the live event. In the business space, your attendees want to know they're going to walk away with something.

They want to know that what they're investing their time and money into is going to be worth it.

Now that you've nailed down what the Content will be, it's time to design the experience.

Experience

I know, I know...this part is the eye candy part, right? This is all the delight.

When I invite women to my live events, my whole goal as the host is to delight them every step of the way.

So what goes into creating this experience? You have to think about where the event is going to be. What is the venue or a host location that's really going to create that experience that you want to deliver on?

What activities will they experience? Outside of learning, is there room for fun, room for rest, room for community and connection?

I also think of Experience as engaging all the different senses. When I dive into creating an experience in my live events, I always consider visuals, the taste, the touch, the smell.

What are foods unique to the location that I can serve?

What scents do I want to showcase while they’re learning?

What memories do I want my customers to create during the event?

Where do I want them to go to enhance their experience?

Another crucial piece of Experience is onboarding and preparing your customers for the event.

I make sure my attendees are prepared and excited in the best kind of ways. When they feel prepared, they are able to show up confidently and get the most out of their time and investment!

Alright, the third ingredient in my Secret Sauce to a successful live event is the Transformation.

Transformation

Transformation means your attendee comes in one way and walks out the doors a changed person.

You have the luxury of having your attendees’ attention for a concentrated amount of time, so what are you going to do with that time? How can you use it wisely to pour into them to help share your philosophies on business or life?

Transformation is vital for your event. Ask yourself these questions:

What are they going to walk away with?

How will they feel when they leave the retreat?

What area of life or business is that change in?

How did you create that change?

One way to promote the Transformation you will offer is through your sales page. A lot of promises happen there. I’d challenge you, after you've designed the experience, to see if all the pieces are meeting up with the expectations you set for the attendee.

Have you ever attended an event that left you disappointed, confused, or just let down?

If you can think about a bad experience you had in the past, I’d bet one of these three ingredients was left out of the planning formula.

Or perhaps that event was too heavily weighted in one of these areas. You see, it’s all about having a beautiful balance of the three ingredients. Strategically planning your Content, Experience, and Transformation is key to success.

That’s my goal for you- hosting a balanced experience for your customers that leaves them begging for more!

So as you reflect, I'd love to know... which part was your favorite?

Is there one aspect that comes easier to you? The Content, the Experience or the Transformation?

If you’re ready to create your own transformational experience that brings your brand to life, join me in Invite and Delight!

I’ll be your coach to help you create and sell these amazing experiences for your business.

 

mockup of retreat planning roadmap PDF

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I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

learn more

Read by

category

Business

Marketing

Lifestyle

Personal

Inspired Retreat

Podcast

Press

Freebies

work with Amber

Blooming Business Inner Circle

Coterie Mastermind

Inspired Retreat

Flourish Marketing PLAN Workshop

a podcast to help women build thriving business and joy-filled lives

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