When it comes to planning an incredible retreat, workshop, or live event, there are three key ingredients you need for it to be a transformational and successful event for you and your customers.
Your clients want to be with you, to learn from you, and to have fun while they’re with you. BUT.. most people who are buying a seat at your event and giving you money want something in return. They don't want to just have a good time. They don't just want to go to Mexico to have a vacation with some strangers, they want to be able to learn something that will impact their life and business for years to come.
Using my signature framework- my Secret Sauce- will give you confidence as you plan the live events you host, ensuring they will add value to your attendees’ lives.
The first ingredient in my Secret Sauce is the first piece you’ll want to have clarity on before bringing your offer to the marketplace. It's what you want to teach: Content.
I know it sounds crazy, but there are people out there who don't believe in content and don't put in the effort or energy into planning their teachings. Wild, right?! Content absolutely needs to be what you lead with.
What is the point of the retreat?
What are they going to be actually taking action on?
What steps are we focusing on right now?
What's the point of bringing a group of people all together?
These are questions you want to ask yourself when it comes to the Content of the live event. In the business space, your attendees want to know they're going to walk away with something.
They want to know that what they're investing their time and money into is going to be worth it.
Now that you've nailed down what the Content will be, it's time to design the experience.
I know, I know...this part is the eye candy part, right? This is all the delight.
When I invite women to my live events, my primary goal as the host is to delight them every step of the way.
So what goes into creating this experience? You have to think about where the event is going to be. What's a venue or host location that's really going to create the experience that you want to deliver on?
What activities will they experience? Outside of learning, is there room for fun, rest, community, and connection?
I also think of Experience as engaging all the different senses. When I create an experience for my live events, I always consider the senses -- visuals, the taste, the touch, the smell.
What are foods unique to the location that I can serve?
What scents do I want to showcase while they’re learning?
What memories do I want my customers to create during the event?
Where do I want them to go to enhance their experience?
Another crucial piece of Experience is onboarding and preparing your customers for the event.
I make sure my attendees are prepared and excited in the best kind of ways. When they feel prepared, they are able to show up confidently and get the most out of their time and investment!
Alright, the third ingredient in my Secret Sauce to a successful live event is the Transformation.
Transformation means your attendee comes as they are and at the end walks out the doors a changed person.
You have the luxury of having your attendees’ attention for a concentrated amount of time. So what are you going to do with that time? How can you use it wisely to pour into them to help share your philosophies on business or life?
Transformation is vital for your event. Ask yourself these questions:
What are they going to walk away with?
How will they feel when they leave the retreat?
What area of life or business is that change in?
How did you create that change?
One way to promote the Transformation you will offer is through your sales page. A lot of promises are made there. I’d challenge you, after you've designed the experience, to see if all the pieces are meeting up with the expectations you set for the attendee.
Have you ever attended an event that left you disappointed, confused, or just let down?
If you can think about a bad experience you had in the past, I’d bet one of these three ingredients was left out of the planning formula.
Or perhaps that event was too heavily weighted in one of these areas. You see, it’s all about having a beautiful balance of the three ingredients. Strategically planning your Content, Experience, and Transformation is key to success.
That’s my goal for you- hosting a balanced experience for your customers that leaves them begging for more!
So as you reflect, I'd love to know... which part was your favorite?
Is there one aspect that comes easier to you? The Content, the Experience, or the Transformation?
If you’re ready to create your own transformational experience that brings your brand to life, join me in Invite and Delight!
I’ll be your coach to help you create and sell these amazing experiences for your business.