let's get this party started!

x  close 

WELCOME TO THE amber housley blog!

Your spot for marketing strategy and business coaching. I'm here to help you create a thriving business and a joy-filled life!  Grab a glass of sweet tea and join me on my virtual front porch!

find what ya need

I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

learn more

Read by

category

Business

Marketing

Lifestyle

Personal

Inspired Retreat

Podcast

Press

Freebies

work with Amber

Blooming Business Inner Circle

Inspired Coterie Mastermind

Inspired Retreat

Flourish Marketing Workshop

a podcast to help women build thriving business and joy-filled lives

Thinking of creating video content? Read this!

23

April
2018

Marketing

back to blog home

I spent the last few days at the Creative Founders Conference in sunny Florida and loved my time with the creatives there! I had the wonderful opportunity to share a few of my favorite content marketing strategies with the women in attendance as a speaker and presenter.

While my goal is always to stick to my main topic, I love to give a little freedom for relevant conversation and questions. One such side topic during this talk centered around creating live videos for your content. 

Video content is all the rage right now and definitely something you want to consider adding to your marketing mix-up in the next few months!

Here are a few important tips for creating live video content:

  • The first 10 seconds are crucial to keeping the attention of a viewer! You should care more about the replays than the live viewers during this time, so always start off with a quick greeting about who you are, what you do, and what the point is of the video.
  • Enthusiasm sells! Be a little more outgoing than you normally would — it makes for better storytelling and draws people in better. You may think it feels funny at first, but it really helps!
  • The sweet spot of video length is 4 minutes or less. After that, viewership tends to fall off.
  • Don’t get distracted or carried away. While it’s great to be engaging with your audience, refrain from welcoming every single person who show’s up that you know — it’s distracting for those who don’t know them and really they want to hear more about what you’re sharing about.
  • Have a call to action at the end of the video. What do you want the viewer to do next? Visit the link in the video caption (which you’ll conveniently edit after the broadcast if you’re on Facebook)? Join your newsletter? Subscribe to your channel or page? Tell them where you want them to go so they can learn more about what you’re sharing.

When are you going to record your next (or first!) video? Comment below or join us in the Blooming Business community to let us know and get some accountability partners! 

Explore more categories:  Business, Marketing

share this post:

checklist for a

Pretty & Profitable

online presence

get the free download!

Leave a Reply

keep reading

more posts you'll love

5 Ways to Consistently Market Your Business

Marketing

The Ultimate Holiday PR Cheat Sheet

Marketing

Introducing… the Brand New AmberHousley.com! [Plus, A Giveaway!]

Personal

Get Holiday Ready in Your Small Business

Marketing

find what ya need

I'm amber housley!

I help overwhelmed women like you grow your audience and business with a marketing strategy that converts, but not at the expense of your family time. My mission is to truly help you live your best life — in both business and at home — with confidence and clarity. 

I've built 3 six-figure businesses, all while raising two children under six. 

I've helped clients produce $5 million+ through my sales strategies.

I'm passionate about continued learning, entrepreneurship, and raising women to new heights. 

learn more

Read by

category

Business

Marketing

Lifestyle

Personal

Inspired Retreat

Podcast

Press

Freebies

work with Amber

Blooming Business Inner Circle

Inspired Coterie Mastermind

Inspired Retreat

Flourish Marketing Workshop

a podcast to help women build thriving business and joy-filled lives

go behind the scenes with amber HOUSLEY

join the vip list

exclusive offers   |   weekly emails  |   build a thriving business

join the sisterhood!