Sister, did you know? Email marketing is one of the best ways to market your business.
Why? Because it’s personal — you’re showing up right in your clients’ or customers’ inbox.
On their phone or on their computer, they see your name or your brand in their inbox, and that’s a closer connection than you get posting on social media, using ads, writing blogs, etc.
That’s why I always remind my business sisters that they should be using email as part of their marketing strategies!
Of course, that doesn’t mean you know what to send, what to say, or even how to use email to your advantage.
So I’m giving you 4 key things to keep in mind when you create your email marketing strategy.
1. Make your emails intentional
If you’re on my email list, you know that I send emails for a reason. Whether it’s to share something I’ve recently learned, something I want to talk to you about, or to let you know about something new I’ve created, there’s always a reason I’m in your inbox.
This ensures that my email subscribers get tons of value from me, and it also builds trust. You (and everyone else on my list) know that they’re going to get something worth opening.
So when you’re deciding on what to write about or send in an email, always ask yourself: Is this valuable?
This also ensures that you’re constantly letting people know how to work with you. I’ve seen emails from brands that don’t make it clear how I can work with them, and I end up unsubscribing from those lists because there’s no reason for me to continue to open them.
2. Think about your KPIs and goals
There are plenty of statistics out there that talk about the amazing ROI you can get from email marketing, but what’s your ROI?
I think it’s important to really think about your key performance indicators (KPIs) and goals when it comes to email marketing before you focus on building your list or sending out a ton of content.
Why? Because your KPIs and goals will tell you whether or not your investment (in time, money, energy) is paying off!
Personally, my KPIs for emails include things like open rate (the average open rate across industries is about 15-25%!), number of subscribers, and number of click-throughs.
I love having a ton of subscribers, but only if those subscribers are engaging with the content.
So my advice to you: consider the other numbers, not just the number of subscribers!
3. Create different lists and segments
When you’re first starting out with your email list, it’s not necessary to have a ton of different lists or segments — different “groups” that emails can be sent to.
However, I do like to create lists and segments if you get to more than 100 subscribers. This way, you can separate out your audiences by how they found you.
Did you have people sign up for your list after you were featured on someone’s podcast? You could add them to a different list that helps you build brand awareness to that group of people.
Maybe you’ve got a list of customers for one offer, but you want to sell more to another group who bought a different offer. That’s why segmenting out subscribers by list is so powerful!
Don’t just send the same stuff to the same list without thinking about how it’s received. This is one of the biggest mistakes I see people make, so don’t be one of them!
4. Set yourself up for success
There’s one more thing I want you to think about with your email marketing strategy: the future.
So often, we set things up to “just get it off the ground,” but we neglect the right frameworks or strategies to really help us see long-term success.
I don’t want you to do that with your email marketing strategy. After all, email is a long game when it comes to your marketing.
It’s a relationship with your audience, one you cultivate over years, not just a few days.
So really think about what you need to learn, do, and plan before ramping up your email marketing efforts.
What sort of content is really going to get opened?
What about subject lines and formats?
What platform will you use?
How will you plan your content around launches and other content?
How will you handle unsubscribes or spam filters?
All of this is so important to your email marketing success.
Knowing that, I created an email strategy training just for women business owners like you, who are ready to take their email marketing seriously.
Get clear on your email marketing with this Strategy Soiree Workshop
So often when I talk to sisters in the Sweet Life Sisterhood, I hear that they don’t send out emails consistently because they don’t know what to say or they haven’t seen any return on their efforts in the past.
That’s exactly what this 1-hour Strategy Soiree email marketing workshop is going to help you with.
I'm going to teach you all the tips & tricks to email marketing you need to know — and you're not going to want to miss out on it!
In this training, I cover:
The key elements to a successful email marketing strategy that converts.
How to grow an engaged email list... even if the only people on your current list are yourself and your mom.
Learn which metrics you should *actually* care about and save your time and energy for content that will actually work.
The email provider that's best for YOUR business right now and in the future.
My biggest fails and mistakes in sending email campaigns... so you can hit the ground running with the best of the best emails, and not lose time and traction with my duds.
So much more... this workshop is full of tools, trends, and best practices for creating a plan for your email marketing!
If you want to nail down your email marketing strategy and content in just one hour, sign up for this training now!
You’ll get all of the insights above (and more) for just $27. Yes, really!